decode labs

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we decode music discovery.

engineering algorithmic growth.

learn more below.

discovery runs on signals.

Discovery systems don't just reward music

because it's good.


They reward signals that indicate audience

demand.


We focus on the signals that drive discovery.

momentum compounds.

When the right signals align, discovery systems

gain confidence in a release.


That confidence creates momentum.

Momentum creates growth.


Our framework is designed to accelerate

that cycle.

measurable outcomes.

case study 01.

zolaaa - morocco

popularity score: 0 → 65

6 months • 1.5M+ algorithmic streams

Overall: 2.4M+ streams

case study 01.

data breakdown

Streams/Listener 2,4

Playlist Adds: 114.208

Saves: 35.570

case study 01.

zolaaa - morocco

popularity score: 0 → 65

6 months • 1.5M+ algorithmic streams

Overall: 2.4M+ streams

popularity score: 0 → 65

6 months • 1.5M+ algorithmic streams

Overall: 2.4M+ streams


case study 01.

data breakdown

Streams/Listener 2,4

Playlist Adds: 114.208

Saves: 35.570

Early audience response indicated strong demand, but discovery momentum remained limited.

As key engagement signals strengthened, algorithmic exposure expanded steadily, resulting in a popularity score of 65 and more than 1.5 million algorithmic streams.

case study 02.

lucas butler - shake off the feeling

popularity score: 0 → 51

6 months • 250k+ algorithmic streams

Overall: 500k+ streams

popularity score: 0 → 51

6 months • 250k+ algorithmic streams

Overall: 500k+ streams


case study 02.

data breakdown

Streams/Listener 2,0

Playlist Adds: 7.490

Saves: 4.024

Despite strong listener engagement, discovery systems showed limited confidence during the initial release phase. As engagement signals improved, the release entered a sustained discovery cycle and crossed a 50+ popularity score within six months.

Pricing

choose your target.

Discovery

30+ Popularity Score Target

€349

Designed for artists looking to establish meaningful discovery momentum.

Apply Here

Momentum

40+ Popularity Score Target

€599

Designed for artists ready to accelerate algorithmic growth.


Designed for artists ready to accelerate algorithmic growth.

Apply Here

timing matters.

The best results start on release day.


We recommend applying before your release is live so momentum can begin building from the earliest possible signals.


Already released your track?


We'll still review your application.


But unreleased releases are generally the strongest fit for the Decode Labs framework.

not every release is a fit.

You don't need millions of streams, industry connections or a huge fanbase.


You need a release with the potential to generate momentum.


Every application is reviewed individually.


If we believe we can help, we'll recommend a path forward.


If we don't, we'll tell you.

“After buying many sketchy playlists placements services, I finally found Decode Labs. The difference is that the momentum doesn't disappear when the campaign ends.”

zolaaa // went from 20k to 493k monthly listeners after working with Decode Labs

“Decode Labs helped us turn early listener engagement into sustained discovery. The results exceeded our expectations.”

onda music // new label founded in the afro house/indie dance space

“We've worked with agencies before, but Decode Labs approached growth completely differently. The results spoke for themselves.”

1st Strike // established label with 400million+ streams

decode labs

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